Last year, I wrote a post on how I thought TV advertisements were overloading on the 'tug-the-heartstrings' elements. I truly felt disenchanted and too cynical about it all. Sentimentality overload, surely. This year, the clip on how Aiman Gyver grew up into a respectful young man who brought back a power bike for his dad made me feel differently about Merdeka adverts.
I am reminded of these lessons from watching the video: innovation rules, for sure. At the same time, a culture of hard work and gentle reminders in bringing up children keeps our feet on the ground while we're reaching for the stars (didn't Casey Kasem end every American Top 40 weekly episode with that phrase?). This culture helps to nurture brilliant youngsters who'll grow up to be creative inventors and successful professionals who are still humble and practice good manners.
So, I now surrender myself to the heartwarming effects of the campaign video :-)
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1 comment:
Hail to Afdlin Shauki for directing such a great ad then :D
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